YP UNITE SUMMIT, presented by Owensboro Health


 As president and chief executive officer of Logitech (that mouse you’re using right now… he probably invented it), Bracken P. Darrell is responsible for Logitech’s strategy for growth and profitability, for the vision for the brand as well as for the company’s operations. Mr. Darrell joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013.

Mr. Darrell brings to Logitech more than twenty years of experience in business management and brand management in successful global consumer companies, including Whirlpool, Procter & Gamble and General Electric. His broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – targeting customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid and Whirlpool.

Prior to joining Logitech, Mr. Darrell was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, Mr. Darrell was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Mr. Darrell served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. Mr. Darrell began his career with Arthur Anderson and then PepsiCo.

Bracken Darrell holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas.

Oh yeah, and he grew up in Owensboro!


Fuji Avdic  |  Founder, Stryker Logistics

Fuji Avdic migrated to the U.S at the age of seven from the war-torn country of Bosnia and Herzegovina. Fuji Avdic grew up in Bowling Green, Kentucky where he attended Warren Central High School and Western Kentucky University. Fuji quickly realized the opportunities to be successful in America and at the age of 22 started his first business. In less than 3 years Fuji’s business grossed $20 million in sales and was sold in 2015. That business still continues to be successful in Southern Kentucky. In 2015 Fuji started Stryker Logistics which is a third party logistics company based in Bowling Green, Kentucky. Stryker Logistics was honored in Entrepreneur Magazine in 2018 and 2019 as one of the Most Entrepreneurial Companies in America and Fuji Avdic was one of first Kentuckians ever to make the Forbes 30 Under 30 list in 2019.

Craig Yeast  |  Head Football Coach, Kentucky Wesleyan College

Craig Yeast was named the Head Football Coach at Kentucky Wesleyan College on December 3rd, 2018. Yeast, a former National Football League (NFL) player and All-Southeastern Conference (SEC) wide receiver at the University of Kentucky, serves as the program’s 17th head coach in 58 seasons of program history (1907-30/1983-present). 
Yeast comes to Wesleyan after three years at Franklin College in Indiana where he served as the offensive coordinator and quarterbacks coach. The Grizzlies produced the most prolific offense in NCAA Division III over the past three seasons. Yeast balanced the offense in 2018 as the Grizzlies averaged 225 rushing and 333 passing yards per game.
Yeast spent three years (2012-2014) as wide receivers coach at NCAA Division II Tiffin University (Ohio). Under Yeast’s guidan ce, the Dragons receiving corps finished the season with three receivers named to the 2012 All-GLIAC Team, four receivers with at least 40 receptions for the season, and amassed over 2,700 yards in a single season as a group. From 2014-2016, Yeast served as the Head Football Coach at Fremont Ross High School outside of Toledo, Ohio. In addition to his coaching duties, Yeast was also the school’s Special Education teacher.
Yeast was a wide receiver with the New York Jets in the NFL after being drafted in the fourth round of by the Cincinnati Bengals in 1999. Yeast also played four professional seasons with the Hamilton Tiger Cats (2003-2006) of the Canadian Football League
He concluded his collegiate career with the most receptions (208) in SEC history and still ranks inside the conference’s all-time leaders in receiving yards (9th), catches (5th), and touchdowns (8th). Yeast still ranks as Kentucky’s all-time receiver with 208 catches, 2,899 receiving yards, and 28 touchdowns in a career. 
He earned a Bachelor of Arts degree in sport management from Midway College (2011) and a Masters degree in education from Tiffin (2013). Yeast and his wife Tori have been married for 19 years with two children, 19-year-old Craig II “Russ”, and 16-year-old Kiyah.