YP UNITE SUMMIT
Morning Keynote Speaker: Vitale Buford
Vitale brings her perfectionism training and concepts to life in a fun and relatable way, empowering teams and companies to transform the way they work, produce, and relate. She is a certified executive coach, award-winning speaker, and author of the book, Addicted to Perfect. Before starting her own business, Vitale spent 14 years working in marketing and business development for a variety of industries and professional service organizations. She now lives her life purpose helping leaders and workplaces transform their cultures of perfectionism to cultures of excellence.
Afternoon Keynote Speaker: Terri Wiethorn
EVP, Chief Human Resources Officer, Fruit of the Loom, Inc
Terri Wiethorn joined Fruit of the Loom, Inc., as Executive Vice President and Chief Human Resources Officer in January 2014. Terri has more than 20 years of experience in global human resources in the technology and manufacturing industries. Terri has held several roles within the Labor & Employment Law Department at GE Aircraft Engines in Cincinnati, including program responsibilities for Equal Employment Opportunity and Alternative Dispute Resolution. She later transitioned into the human resources organization where she held a variety of progressive roles supporting global organizations and employees from manufacturing operations to sales and marketing. Terri joined Invensys Rail North America in Louisville, Ky., as Vice President, Human Resources in April 2008 and was later promoted to Senior Vice President, Human Resources of Invensys Rail Corporation in 2011. Terri provided strategic leadership and direction to a global HR organization in support of the execution of the Rail Division business strategy by aligning HR resources and systems, setting priorities, and participating in the overall governance of the HR function.
Breakout Session: Addicted to Perfection
Join Vitale in this intimate breakout as she recounts her 10-year struggle with Adderall and perfectionism, and turned her journey into a book!
Great Expectations: Navigating Leadership & Becoming a Great Leader
Community Engagement Manager, Unite US
Casey is passionate about working to improve people’s health and well-being in her community. As a Community Engagement Manager with Unite Us, she resides in Bowling Green but travels throughout Western Kentucky frequently. Casey has experience in nonprofit and healthcare, having been the Executive Director of Junior Achievement of South Central Kentucky and a team member at Vanderbilt University Medical Center in Nashville prior to her work with Unite Us. She attended WKU where she earned her undergraduate degree in Business Administration and is currently wrapping up her MBA with a concentration in Business Data Analytics. As a member of the Bowling Green community, she enjoys meeting new people, volunteering, and eating all the good food South Central Kentucky has to offer.
Dr. Dana Cosby
MBA Director for Western Kentucky University
Dr. Dana Cosby is the MBA Director for Western Kentucky University. In addition to her Ph. D., Dr. Cosby holds the designations of SHRM-SCP, SPHR (Senior Professional in Human Resources designations through the national Society for Human Resource Management), GPHR (Global Professional in Human Resources), and CCP (Certified Compensation Professional – a designation earned through the national World at Work organization). Dana is a member of the International Society for Human Resource Management and World at Work. She is a member of the local Southern Kentucky Society for Human Resource Management chapter, where she is a member of the board of directors. She is also a graduate of Leadership Bowling Green and has served on a number of non-profit boards, including United Way of South Central Kentucky, Barren River Child Advocacy Center, the International Center, the Warren County-Bowling Green International Festival, and Plum Tree Montessori School.
Q&A Panel Speakers
News Anchor, News 40
Morgan is an award-winning news anchor for News 40 here in Bowling Green. She anchors the local 5, 6, and 10 PM newscasts on CBS and NBC. As a journalist, Morgan has traveled to Alaska to cover the state’s many wildfires and uncovered problems within the state operating budget. While in college at the University of North Alabama, she worked as a journalist for the ABC affiliate in Huntsville, Alabama. She loves Bowling Green and is passionate about helping her community grow. She truly lives by News 40’s motto – “Because Local Matters”.
Founder and Owner, The Spartan Garage
At age seventeen, Robert Bowden began Spartan 4×4 in his parents’ garage in Atlanta, GA in 2015. Spartan 4×4 specialized in aftermarket modifications of Off-Road vehicles. He and Spartan 4×4 relocated to Bowling Green, KY in 2017 where the team grew by three Western Kentucky University students and at the WKU Small Business Accelerator on Nashville Road. In 2019, Robert founded Spartech Performance to meet the demands of sport and performance vehicles in the area. In 2020, Spartan 4×4 and Spartech Performance merged under one brand, The Spartan Garage. Today, TSG operates out of a 7,700 sq ft facility that sits on just under an acre on Lovers Lane in Bowling Green and is staffed by six automotive professionals and enthusiasts. Energized by innovative ideas, TSG takes customers’ build dreams to the next level.
Co-Founder and Co-Owner, Avant-Garde Wealth
At Avant-Garde Wealth, Brooke and her fellow co-founder, Sabina, help professionals in their 20s, 30s, and 40s use money to live life on their own terms. To buy a house, work remotely, travel the world, pay off student loans, save for their children’s education, save for retirement, leave a legacy, and more. They help thriving professionals make a plan to have it all through financial planning and investment management services.
Director of Community and Business Partnerships, Martin Management Group
As a multi-entrepreneur in automotive, real estate, sports, and entertainment, Amber L. Martin champions legacy building through her business development and community work at MMC Agency and Martin Management Group. She proudly continues the legacy of her father, Cornelius A. Martin, by serving as a second-generation automotive leader for her family’s nationally ranked dealer group headquartered in Bowling Green, Kentucky. Having the unique skill set and networking ability to build a portfolio across industries, Amber has worked with brands such as NFL Alumni Association, W Miami Hotel, Dame Dash Studios, Kia Motors USA, and more. Her management agency, Martin Management Collective, pushes forward her legacy-building mission by providing brands, talent, collegiate athletes, and professional athletes with storytelling production and new business opportunities.
Co-Founder and Director of Marketing, Music City Creative
A Kentucky native now thriving in Nashville, TN, Jared serves as one of the Co-Founders and Director of Marketing for Music City Creative, a custom hand-screen printing shop that specializes in eco-friendly merchandise. Music City Creative partners with national and local brands to support the advancement of social equity and mobility through its designs, diverse hiring practices, and partnerships with nonprofits groups. Music City Creative has more than six million views across Facebook, Instagram, and TikTok.